India has become a formidable player in the global marketplace. With a growing economy and a middle class with money to spend on goods and services, it continues to outpace the economies of other countries like the U.S. and China. Google aims to boost the economic growth in India even further by making its mobile technology available in the country. This assistance could bring more consumers into the marketplace and expand India’s economy even further.
An Overview of Google’s Interest in India’s Small Businesses
Google is more than just an American brand. It enjoys recognition and popularity throughout the world including countries like India. However, few countries can make use of Google’s technology like the U.S. and the U.K. With its rapid economic growth, India is now in the early stages of helping its businesses build websites that they can use to reach new customers in the country and across the world.
However, many businesses in India still lack traditional websites as well as mobile websites that they must acquire if they want to survive in the changing global economy. Google is on its way to India to help businesses of all sizes in the country create the mobile websites they need to grow at no charge to them.
The creation of mobile websites for India’s many businesses comes on the heels at more people in the country get access to the Internet and smartphones. Estimates say right now that close to 51 million businesses in the country still need websites and mobile sites set up; by partnering with Google, they can get this technology for free and reach the growing number of people who are new Internet users.
While Google garners criticism of its apparent favor of India’s economy and small businesses, it should be noted that its investment could benefit people around the globe who are looking for new investment opportunities. Google could help set the stage not only for greater Indian economic growth but also solid investments for people who want to put their money into a stable and expanding market.
The Lure of the Indian Economy
Google is not the only company that is interested in India’s small businesses as a growing market. Other companies like Apple and Microsoft are following suit and setting up shop in India in the hopes of taking advantage of more money coming into the economy from both domestic and international consumers.
But why should the everyday American pay attention to what U.S. companies are making their way to India to invest in that country and set up businesses over there? What does that mean to everyday Americans and their own financial wellness?
In fact, they should pay attention if they are interested in relocating internationally to enjoy better employment opportunities or to start their own small business in India. India has all the makings for an economy that mirrors the one experienced in the 1950s America when small businesses thrived, and people could carve out a unique niche in the market.
The Future of India’s Small Businesses
With its expanding middle class and thriving young population, small business owners may have everything they need to open shops that reflect their own specialties and passion. You could grow a business perhaps even better in India than what you could in the U.S. right now.
India has the fastest growing economy in the world, beating out superpowers like the U.S., the U.K., and China. As long as it can maintain its momentum after the upcoming elections in 2017, it has the promise of growing well into the future, making it a jewel in the global marketplace and a lure for companies like Google, Microsoft, Apple, and more.
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